One person may dream of buying a house or starting a new career and fantasize about the happiness these events will bring. No one can escape the hedonic treadmill because it impacts nearly every aspect of life. In his 1754 Discourse on Inequality, he wrote: “ Since these conveniences by becoming habitual had almost entirely ceased to be enjoyable, and at the same time degenerated into true needs, it became much more cruel to be deprived of them than to possess them was sweet, and men were unhappy to lose them without being happy to possess them.” However, the concept itself was alluded two almost 200 years earlier by philosopher and writer Jean-Jacques Rousseau. Real-world examples of the hedonic treadmill.Digital Business Models Podcast by FourWeekMBA. Business Strategy Book Bundle By FourWeekMBA.An Entire MBA In Four Weeks By FourWeekMBA.100+ Business Models Book By FourWeekMBA.
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